Research
Research Approach
The site already claims a research-driven positioning. This page gives that claim a real home and supports trust, linking product messaging to methodology rather than only marketing language.
Evaluation philosophy
Feedback is most useful when it is explainable, specific, and tied to task performance. That principle matters more than simply producing a score.
For exam-prep products, users need to understand why an answer is weak, what to improve next, and how repeated practice affects the final outcome.
Product implications
Pages should consistently communicate rubric awareness, measurable improvement, and educational clarity.
This section also supports trust signals for IELTS and future French-exam flows, especially on pages where users decide whether to practice with AI or pay for deeper feedback.